How Brands Can Get Into the Metaverse

 

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The metaverse is a fully immersive digital world that exists independently of the physical universe and allows people to communicate, explore, work and play in a virtual environment with a seemingly endless number of different avatars and activities. The technology to create this futuristic world has existed for years, but it’s still a long way from being ready for widespread use.

But if the metaverse does become a reality, it will revolutionize the ways that we interact with digital content and each other online. It could make it possible to attend a virtual concert, for example, or travel to distant places and shop for clothing in a virtual world. It could also help solve the problems of working from home during the coronavirus pandemic by allowing people to see their colleagues in a virtual office space.

Creating this virtual realm will Nft require a huge amount of computing power. But the key challenge may be achieving real-time synchronization of persistent communication across multiple different worlds, so that thousands or even millions of people can engage in a metaverse experience at the same time.

While many companies are already investing in metaverse technologies, it’s important to remember that the technology is not yet fully developed. There are still a lot of issues to work out, from the legality of these virtual spaces to the social implications of their existence. Some experts have also raised concerns that the metaverse could be used to create a dystopian alternate reality where people are harassed, harmed or even gang-raped in their virtual lives.

It’s important for brands to have an open mind about the metaverse and think beyond the possibilities of using it to tell a story or deliver a product. They should look at their internal resources to build teams that can develop a metaverse strategy. They should start by tapping into innovation teams that have been working on AR and VR for a while, as well as teams of designers who can think spatially and in 3-D.

The best way to get a feel for the metaverse is by trying it out. You can buy a VR headset and join a social virtual reality (VR) platform like Horizon Worlds, VRChat or Rec Room, or you can try out the free Roblox, Minecraft or Fortnite games on PCs, mobile devices or gaming consoles. You can even create a free account on ethereum-based virtual worlds such as The Sandbox and Decentraland. It’s worth noting, however, that the quality of these experiences varies widely. Some are more realistic and engaging than others, but all offer the opportunity to learn about how the metaverse works.