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How to Say Goodbye to the French Connection


When French Connection (FCUK) tapped into the logo-laden zeitgeist of the Nineties, there was no doubt that it was here to stay. Simple T-shirts emblazoned with its arresting slogan – and what seemed like a million permutations of it – were the perfect pairing for combat pants and a girl power pout, or the requisite parka and scowl, depending on which side of the gender divide you fell.

But as fashion trends shifted from combative and exuberant to more staid and conservative, the company struggled to keep pace. Today, the UK-based retailer says that sales have slowed and it expects North American revenues to fall short of its own targets for the rest of the year. Its shares tumbled as much as 15 percent, making them one of the biggest percentage losers on the London Stock Exchange.

While the FCUK brand accounts for about 90 percent of the company’s revenue, it also operates wholesale-only women’s wear range Great Plains, e-commerce fashion and homewares label Toast and men’s and women’s clothing brands YMC. The retailer has cut inventory levels, redesigned product ranges and made its buying teams more flexible in an attempt to revive sales.

Although the word bonjour is The french connection left over  used for both male and female, if you are greeting someone you don’t know, it’s more polite to say bonjour à tous or bonjour de la communauté. This is an informal way to welcome a group of people. Another informal way to greet a group is to say coucou, toi. This is a cute, affectionate expression that’s often used to greet children. It’s also sometimes used in movies when two characters who have just slept together wake up.

Some French people kiss each other on the cheek when they greet each other, while others only share the kiss with the other’s partner or a close friend. In any case, it is always nice to make a good impression by greeting the person you are meeting with properly.

This article is based on an original published by The Times in 1996. It may be reproduced in whole or in part for non-commercial purposes, provided that credit is given to The Times and the author of the work, and that this notice appears with the reproduction. For more information about the use of The Times’s archived articles, see our Terms and Conditions. The Times’s digital archive is available for free, however if you wish to reuse this article in any other publication or website, you must obtain permission from the publisher. Contact us by email or phone for more details.

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